Half of Britain Stays Unconvinced by Broadband
According to figures released by Ofcom, around 55% of the British population is yet to accept broadband as an important part of their lives, while a shocking 40% live without any kind of Internet access whatsoever.
In a speech at the London School of Economics, Ed Richards, the Ofcom CEO, revealed that more than half of the Britons have absolutely no desire to avail of even the cheapest of broadband services. According to Richards, even aggressive marketing strategies informing people of the enormous benefits of getting a broadband Internet connection have not been able to persuade them. Even though the multiple benefits of broadband Internet such as online banking, catching up on missed TV shows, better communication etc. are pointed out to them, they continue to be disinterested. Click here for more info on cheap broadband choices.
The main difficulty lies in getting the low-income households to consider Internet access, says Richards. 30% of the 55% who wish not to avail of broadband services do so to avoid another monthly bill. Another 15% say that while they consider the expense for a broadband connection to be worth the charges, they do not have a personal computer to use it with. Given this scenario, persuading people to get a broadband Internet connection is clearly not an easy task.
In the course of his speech, Richards also mentioned the plans for a 2 Mbps connectivity that is being planned for rollout across the
